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People will tell you what they think, but do what they feel
In order to determine the true motives of the consumer, we measure the brain activity of a representative segment of potential customers when viewing certain images, products, packaging, films, advertisements, logos and other materials. We can also study statements about a company’s positioning. This provides today’s managers with unique insight into what consumers are actually experiencing, allowing them to better predict responses and behavior.
Discern, Measure, Advise
Neurensics has three divisions: Science, Research and Consultancy. The first of these works on reconstructing and, where possible, improving upon recent scientific studies for the purpose of developing new insights. The second performs customized, multi-client research. The third division provides clients with advice in the form of expert consulting. Together, they offer an understanding of the consumer brain and buying habits that is guided by both science and a deep understanding of marketing and advertising.